A QUICK INTRO
My name is
I’m a hands-on Creative
I specialize in helping purpose-driven lifestyle brands, ranging from innovative startups to well-established companies, that are deeply committed to making a positive difference in people's lives through their products or services. My focus is on crafting their visual identity, enhancing creative elements, and leveraging the skills of their creative team to genuinely communicate their mission and values.
I thrive in the realm of integrative thinking and creative problem-solving.
I've had the opportunity to lead dynamic creative teams and play a pivotal role in propelling the growth of multiple start-ups, including companies like FabFitFun and Verishop.
Having successfully built teams from the ground up and restructured existing ones, I've acquired the ability to navigate challenging situations and find effective solutions for both the people involved and the companies.
With a simple mission in mind – making people's lives better by sharing what I've learned – I've walked the same path, experiencing both the pitfalls and the routes to success. I'm known for my honesty and direct approach – and am here to provide support and guidance in any way I can.
AREAS OF EXPERTISE
Let's overcome your creative obstacles and establish effective solutions for your brand.
Creative Team Support & Operations
I'm here to assist your team in nurturing open and clear communication, not only within the creative department but also with other departments. My expertise lies in harnessing the full potential of your existing creative talents, cultivating a highly productive environment. I’ll collaborate with key stakeholders to enhance processes, build structure, and save valuable resources. Additionally, I offer follow-up sessions to ensure your team's sustained success.
Visual Identity & Creative Direction
With over 15 years of expertise and an outsider's perspective, my objective is to provide input and guidance on any project, always ready to be hands-on when needed. I'm dedicated to ensuring your brand maintains a compelling and consistent visual identity – or to help you redefine it.
NOTABLE BRANDS I'VE WORKED WITH
FOUNDER AT UNHIDE
"Carmel is a tour de force. She marries strategy, creativity and hands on expertise like few others. I've never come across such a well-rounded creative individual who can come forward with perfectly on-brand concepts, produce an entire shoot from start to finish, capture both video and stills, and deliver beautifully edited content. Simply said, a unicorn creative who will add a ton of value to any project she does."
RAMIN SAVAR & MICHAEL SEVERSKY
CO-FOUNDERS AT FIELDTRIP
"Carmel was a game-changer for us. She handled everything, from logo and website design to organizing photo shoots. She made the process enjoyable and collaborative, serving as a true thought partner."
CO-FOUNDER AT URBODY
"Carmel's high-level expertise in brand development, design, and photography became very obvious early on in the process of working together. She brought our vision to life in ways we couldn't have imagined on our own, and was there as a thought partner every step of the way. Having one person to work with (versus an agency) allowed us to create something incredibly special, and Carmel made sure our vision shined through in everything we did together, from logo design to photoshoot art direction. She was lovely to work with in every capacity, and became a friend and mentor by the time our brand launched."
"Working with Carmel has been an absolute pleasure. Not only does Carmel get the job done efficiently, she adds her own creative advice and is there to make your vision come to life. Carmel delivers content in a timely manner, and always OVER delivers when it comes to shot options. Whether it's model shots, or product photography, her work is always stunning and in line with the project at hand. I can't recommend Carmel enough!"
For more than 15 years, my unique mix of creative strategy, technical skills, and business acumen has helped to further the impact of dozens of lifestyle brands. My experience ranges from managing multi-million dollar creative budgets and teams to establishing the brand identity for multiple startup brands.