Gill, the founder at California Tailor, is one of the most creative and collaborative people I have had the pleasure of working with. Gill had a very clear idea of what she was looking for with this shoot - something light, airy, fun, with an editorial vibe. She wanted to bring the sunny California lifestyle into her brand’s imagery.

The concept was planned out so nicely that on the day of the shoot we got to be extra creative and hop around to different locations. It shows us that planning a concept thoroughly but leaving some things to the imagination is the perfect recipe for a successful shoot.

Shir, the founder of Jook & Nona, and I planned this last minute shoot two days prior. We were aiming to make an advertising deadline for Hampton’s Magazine but also create imagery that could be used for the long-run.

I love the use of flash photography for Shir’s line - it’s clean, hip, and fresh, just like her jewelry.

With 10+ magazines in the “box”, FabFitFun has print media covered. The magazine is a way to offer customers deeper insight into what goes on behind the scenes, more information on how their products work and should be used, as well as other exclusive articles and how-to’s.

The creative team works hand in hand with the CRM team and founders to produce everything from the magazine’s cover image to all of its insider content.

Here are just a few examples of some of my favorite covers and editorial spreads designed by the creative team.

Theresa started Tess & Co. with the vision to bring classic silhouettes and style back into modern day shopping. With each photo shoot, we would tweak the collections together as well as the overall vision - making sure we stayed true to the brand’s classic roots but also kept up with trends.

This is one of my favorite shoots for Tess & Co. The apparel was done just right. Our model, location, and mood were all very cohesive.

Adina Reyter’s goal was to create powerful imagery that showcased her high-end jewelry collection. We shot everything in color and turned the majority of images into black and white. Adina has a great sense of style and a very refined taste in jewelry. She knows exactly how to showcase her collections.

A compilation of my favorite “test shoot” polaroids throughout the years.

Creative concept and initial design for a personal fashion project.

Seana from Amana Trading Co. works on both the wholesale and retail side. Our goal was to create imagery and a video she could use interchangeably.

Soundgirl is a junior denim company I had the pleasure of working with on both the PR and marketing side. These photos are from my favorite shoot with Soundgirl. We rented out the Santa Monica Pier and photographed three models wearing denim from the newest collection.

I shot many Grace Hats catalogues including both product and lifestyle imagery. Here is a collage with some of my favorite shots.